Engagement rates have dropped on Instagram and many businesses are very aware about this. However, there are some steps that you can take to mitigate that issue, such as these Instagram algorithm hacks. Overall, for your content, focus on creating relevant items, sharing frequently, using hashtags, and promoting ads. It’s also important to stay active and social in a timely manner, and always measure your performance results. Tracking your stats will allow you to discover which types of posts and times of posting work best for you, along with your target audience.
But for the time being, Facebook is still relevant for marketing. Don’t abandon Facebook just yet—but keep an eye on the horizon by developing your Instagram presence. Facebook’s paid advertising is still quite effective, and it’s able to reach older groups than Instagram. Facebook is also a better gateway to external sites or online stores because you can post links to anywhere. Niche targeting is big on Instagram , so pick a dedicated theme and stick to it.
Create groups of hashtags you can cycle through for different posts. Not only will this increase your visibility to different audiences, it can also keep your account from being flagged as spammy by Instagram. Current events and seasonal holidays can make great hashtags, especially when you factor in selling-focused holidays, like Valentine’s Day or Christmas. People are likely to be searching for content that’s relevant right now, so take advantage of a few #valentineformyvalentine and #stockingstuffer hashtags.
Also, if you include a clickable link in your story, they may have swiped up to learn more. For example, you can find out what times of day your Instagram Stories get the most views and then schedule your future stories at those times. Read more about buy IG Likes here. Or you can review your analytics to find the optimal number of stories you should be posting each day or week. From here, you can then compare all product shots against, say, lifestyle content to determine which your audience prefers. If you find that your audience is more interested in product content, you may decide to invest more heavily in product photoshoots and scale back on the lifestyle photoshoots. All of that being said, it’s definitely not a bad idea to partner with influencers with big followings!.
Just like regular ads, these allow you to reach a much wider audience and target specific users. Identify the accounts in your area that have large followings, and reach out to them to review your product or visit your business – then ask for a post on social! If you’re lucky, these accounts will also have online publications, meaning you might be able to have your business be featured on a local blog post as well.
These can take virtual or in-person formats, depending on your goals. Another basket is participating in marketing activities directly. Influencer marketing is an example of this, as is digital advertising.